If a brand is to have an impact it must belong to those who support it and not just those who lead it. When the Brand represents the company’s WHY, and the People delivering the Brand follow this WHY, we have the greatest chance at making meaningful change for the people we serve. This is a place where leadership, employees and customers all belong and are part of a joint WHY.
We start with WHY, understanding the people the brand desires to serve and how to create meaningful change. Every Brand and every follower of a brand is unique so every brand will have its own Brand Strategy. We lead the Brand Strategy to best convey the Brand purpose, vision, mission and offering.
Brand Why Discovery Workshops
Why Discovery Workshops are run with individual leaders/employees and teams. The purpose is to lead Brands to Discovery their WHY; for leaders to lead with purpose, and for employees to discovery their own WHY and how to align their individual purpose for the WHY of the Brand.
Brand Strategy Development
Our Brand Strategy Development comprises of a 7 Step process. We start with WHY, we understand who you are serving, your brand positioning, your Brand personality, your Core Message Framework, Your Story Framework and lastly your Brand Identity.
Brand Identity Bible
Leading from the Brand Strategy, we craft what we call ‘The Brand Bible’. This is a document which guides the leadership and employees in everything they do. It establishes the core foundation and standards by which the Brand will live.
Brand Ambassador Programmes
If a Brand is to have an impact it must belong to those who join it and not just those who lead it. The people who join the mission are called Brand Ambassadors; key influencers in their respective communities. We activate and manage these ambassadors to spread the mission.
Brand Partner Relationships
Beyond the people the Brand serves, there are Brand partners who align with the Brand WHY, Mission and Values. We seek out, build and manage these partnerships to grow the Brand community and deliver a broader Brand experience across the multi-facets of life.
Touch Brand Presence Creation
Touch Brand Presence is any Brand collateral which leadership, employees and followers can touch. From on-site branding, The Brand Identity Bible, staff uniforms, promotional material and print templates, we design and implement the required touch-points of the Brand.
Digital Brand Presence Creation
Digital Brand Presence is your online image, an implementation of the digital brand strategy and identity. This spans from the central website to applicable social media channels, email newsletters, email signatures and the Brand’s presence on partnering websites.
