Once we have the Brand Strategy in place, we guide Brands on how they do what they do and what products /services they will provide to align with their WHY and the meaningful change they desire to make.
Product Merchandising
The products which the Brand provides to the Brand’s followers are a representation of the WHY. Through product merchandising (buying) and replenishment strategy, we guide Brands in purchasing the right product mix to represent the WHY and best meet the needs and desires of its followers.
Product Pricing Consulting
Product pricing is an extension of Brand Associations within Brand Strategy and is also a financial analysis of the profit margins required to viably grow the brand’s bottom line and mission. Through our Brand and financial expertise, we guide Brands to find the right product price point.
Sustainability Consulting
Delivering a sustainable product is crucial for all Brands in supporting the global priority of protecting our planet and reducing our carbon footprint. Product Sustainability is a key Brand association to have and is a part of the representation of the Brand’s WHY and mission to make meaningful change.
Product Experience Reviews
Your product is a reflection of your Brand’s promise and therefore needs to stand up to this promise. By putting your product experience and features through practical, physical and emotionally testing, we will provide expert feedback and reviews.
